One renewed identity for all Vebego companies

Vebego is taking the next step towards realising its strategic ambition. Today, the family business launches its new identity, with one logo that will be used by all Vebego companies within three years. The new style is part of the ambition for the companies to be recognised by customers and employees as one brand, thus increasing social impact.

Vebego strives towards a society in which everyone is able to participate, to the best of their ability. In cleaning, healthcare, facilities management and landscaping, Vebego employees make a positive contribution to society every single day. Vebego's ambition is to give as many people as possible a chance at this meaningful work. Vebego is therefore working towards substantial growth in the coming years by strengthening the organisation and its market position.

Ton Goedmakers, CEO: ‘Today, we proudly present Vebego’s new identity and style, one that is simple, accessible, human and warm. The move towards one brand also reinforces our strategic choice to grow and to make more impact. This helps us to achieve a strong positioning towards society, the labour market and clients. Great work is what we stand for: for our employees, for our clients and for their clients.’

The choice to gradually adopt one brand is a logical consequence of the strategic ambition for ‘One family, One culture, One language’. The logo and the new house style radiate accessibility and humanity, which align seamlessly with today’s Vebego. In 2024, Vebego will consist of eleven large companies with one brand name in Belgium, Germany, the Netherlands and Switzerland. With nearly 40,000 employees, these will lead the way in cleaning, healthcare, facilities management and landscaping.