Leadership and governance

Strategic Leadership Team

Our Board of Directors represents Vebego as a legal entity and can formally make decisions on behalf of the company. In practice, however, most decisions are made within the broader framework of the Strategic Leadership Team (SLT). The SLT consisted of the following positions and individuals in 2024:

The Board of Directors (BoD) consists of the CEO, CPCO, CVO and COO BE|NL and is jointly responsible for the management of Vebego.

Vebego in transition: building a future-proof collective of companies

In 2024, further steps were taken towards building a future-proof collective of companies. In the Netherlands and Germany, the SLT devoted considerable attention to the further integration of the newly established companies and the process of integrating the recent acquisition of Hoek Hoveniers into Vebego Groen. 2024 also saw the launch of the core companies, Vebego Zorgservice (formerly Hago Zorg) and Vebego Cleaning & Services, in Belgium, which was created following the merger of our facility companies in that country. Alpheios is the last core company to start preparing for rebranding in 2025.

Being a strategic architect

As part of Vebego's strategy and governance, Vebego Group has been assigned the role of strategic architect. Under external guidance, the SLT worked on team effectiveness in 2024. The focus was on three key areas:

providing a strategic and financial framework to ensure continuity;
strengthening the culture, impact and brand of Vebego; and
stimulating and maintaining entrepreneurship in our companies.

The publication of the Governance Guide in 2024 was a significant contribution to establishing a shared vision of the division of roles between the holding company and its subsidiaries. The governance at both the ‘bottom’ and the ‘top’ of Vebego is now compliant and in line with each other. The roadshow along the MTs of the strategic core companies was beneficial for sharing knowledge and initiating an ongoing dialogue between the companies and the holding company regarding improving cooperation. This also helped to clarify the role of the ‘strategic architect’. The Governance Guide will be revised periodically, making it an essential information document for colleagues working at Vebego.

Management in Vebego Group

The BoD is responsible for the management of Vebego. In 2024, special attention was devoted to the vacancies for the position of Managing Director of Vebego Facility Services (DE) and Vebego AG (CH). At the Group level, the organisation was made more robust and fit for purpose by filling permanent positions in the Finance Department. This has enabled action to be taken on issues such as transfer pricing, treasury management and value creation. The newly appointed Director of Brand & Communications will ensure that Vebego is well-positioned on the map. We saw the first effects of this in 2024.

Beliefs & Behaviours

One of the key areas in which Vebego Group, in its role as a strategic architect, aims to strengthen is the Vebego culture in the years to come. The Beliefs & Behaviours that were introduced in Vebego in 2023 received their follow-up in 2024. Each strategic core company established a roadmap to implement the Beliefs & Behaviours within their employee cycle. These roadmaps were challenged by the SLT, followed by the setting and monitoring of KPIs. In this way, we are not only sharing our beliefs but also creating shared behaviours. You can read more about this in the ‘People’ section of the annual report.

New Vebego strategy towards 2030

In 2024, the SLT worked on refining and elevating our Vebego strategy, seizing the moment to shape the new corporate strategy, in which we intensify and accelerate towards 2030. The strategic framework for this new strategy was unveiled at the end of 2024, with the implementation phase scheduled for 2025.

Board of Directors in 2025

In 2025, the composition of the Board of Directors will change. On 1 May 2025, Niel Cortenraad will return to Vebego and join the Board of Directors as our CVO. He will succeed Sirka Hintze, who decided to leave Vebego to become CFO at CEWE Group.

Supervisory Board

The Supervisory Board (SB) acts as a sounding board and advisor to the Board of Directors. In addition, the SB oversees the policy of the BoD and the general direction within Vebego. The composition of the SB changed in 2024. Annette Ottolini has been the chair since 1 January 2024. Leo Brand joined on 1 February 2024. Jan van Hoek left the SB in June, after serving two terms. In terms of family membership, another change took place: in January 2025, Ton Goedmakers Sr made way for his brother Ronald, who joined the SB on 1 October 2024. Ronald stepped down from the BoD on 1 February 2024.

At the time of publication, the SB consists of five members: Annette Ottolini (chair), Leo Brand, Willem Cramer, Ronald Goedmakers and Loes van Rijsoort.

The composition of the SB is based on the individual experience and expertise of its members, as well as the overall competence of the SB. The aim is to create a heterogeneous, complementary team in which SB members complement and reinforce one another, while also offering each other sufficient counterweight and sharpness. In addition to individual requirements, Vebego will also consider diversity within the SB for future vacancies. The maximum term of two times four years does not apply to the family representative.

Two committees of the SB were established in 2024:

the Selection and Remuneration Committee, a combined committee of both STAK and SB members, consisting of Loes van Rijsoort (chair), Annette Ottolini, Arend Vos and Ronald Goedmakers (as per 1 January 2025 succeeded by Ton Goedmakers Sr)
the Audit and Risk Committee, consisting of Willem Cramer (chair) and Leo Brand. On 1 January 2025, Ronald Goedmakers also joined.

Voerendaal, May 20, 2025

Was signed

Board of Directors:




Ton Goedmakers, CEO		Niel Cortenraad




Mark van Haasteren		Poléanne Vluggen

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