What does it truly take to build an organisation where people can be at their best?
Last year, during a visit to one of our customers, I joined one of our cleaners on her early morning round. While most people were just starting their day, she had already made a visible impact. Not only through her work, but also through the care and attention she brought to it. What struck me most was what she said: ‘If people feel comfortable here, they can do their job better. That’s what I do it for.’ It’s a simple thought, but it captures exactly what Vebego stands for.
Every day, our colleagues dedicate themselves wholeheartedly to creating a cleaner, safer and more kind world. Often without anyone noticing. That’s why we’re proud to see the work of these unseen heroes increasingly recognised. They deserve it.
Over the past few years, we’ve worked hard to strengthen our foundations by bringing our organisation closer together, aligning our work processes and setting a clear direction. By 2025, these efforts were starting to bear fruit: greater focus, stronger collaboration and the confidence to look ahead.
Moments like these make me increasingly aware of how much our work matters in people’s daily lives. Not only for our customers, but especially for our colleagues. Their commitment, often behind the scenes, is what makes the real difference. That’s why we continue to make conscious choices. Choices that put people first, in how we organise work, support development and create an environment where everyone feels they belong.
With our People at their Best strategy, we give direction to this ambition. We invest in meaningful work, embrace technology to support our colleagues, build bridges for those facing barriers to employment and continue to believe in the power of kindness as a driver of real impact. Ultimately, our success is not defined by numbers alone, but by the difference we make in people’s daily lives.
As I was reminded again in 2025, it is our people who bring that difference to life. Every single day.
Ton Goedmakers, CEO
