Strengthening customer relationships
Vebego: a strong brand, growing recognition and a culture of kindness
The annual survey shows that brand awareness continues to grow steadily in the Netherlands, Switzerland and Belgium. In Germany, however, awareness is declining. Among those who are familiar with Vebego, the brand image is consistently strong. Belgium, for instance, has made a strong start under its new brand name and scores highly on positive associations. In the Netherlands, the brand continues to strengthen, with purchase intent almost doubling compared to 2024. In Switzerland, professionalism, reliability, entrepreneurship and social relevance define a strong market position. In Germany, further analysis is underway to shape our growth strategy for the coming years.
Five hubs in the Netherlands strengthen Vebego’s culture and sense of community
In 2026, we will open a new location in Eindhoven. This will be the first of five hubs in the Netherlands where we will bring together a range of services and build on the strength of the collective. We have deliberately chosen to have our own offices, where only Vebego colleagues work, rather than sharing premises with other companies. This allows us to foster collaboration, reinforce our identity and further strengthen our culture. In addition to Eindhoven, hubs will also be established in Heerlen, Rotterdam, Amsterdam and Arnhem. Development will take place in phases, with the next hub, the Vebego Campus in Heerlen, expected to open by the end of 2027.
Launch of ‘People at their Best’
At the end of 2026, we will take the next step in activating our brand with the launch of our brand promise: ‘People at their Best’. We are an organisation that puts people first – before work. This applies not only to our colleagues, but also to our customers’ staff. What sets us apart is how we do this: we approach our work with kindness, with genuine care and attention for others. That’s what we aim to show more clearly in the period ahead. We are going to make kindness reality.
In our markets – cleaning, healthcare services, landscaping and facility management – we strengthened relationships with key customers and applied best practices and innovations to enhance the customer experience. Below is a selection of highlights.
Growing together on the ice: Vebego partners with the Dutch Curling Federation
In 2025, we supported the Dutch curling community on its journey towards Olympic qualification. For Vebego, this partnership reflected what we stand for: creating an environment in which people can realise their full potential and perform at their best. As the main partner of the Dutch Curling Federation, we supported athletes across all teams and levels of the sport.
Wishing the Curling team good luck at Schiphol Airport
Throughout the year, we saw how the right conditions, guidance and encouragement contribute to both performance and personal growth. From the involvement of an international ice master to support the training conditions, to moments of shared learning and connection, every step strengthened the team and the wider community. One of the highlights was the workshop led by Olympic champion and 3x3 basketball hero Alvin Slagter. Although Olympic qualification remained just out of reach, the journey fostered resilience, pride and a strong sense of unity.