Board of Directors
Ton Goedmakers, Mark van Haasteren, Niel Cortenraad and Poléanne Vluggen
Our BoD represents Vebego as a legal entity and is responsible for its strategy and management. In 2025, the composition of the BoD changed. On 1 May 2025, Niel Cortenraad joined the Board of Directors as our Chief Value Officer, succeeding Sirka Hintze. The BoD is jointly responsible for the management of Vebego and consists of Ton Goedmakers (Chief Executive Officer – CEO), Mark van Haasteren (Chief Operating Officer – COO), Niel Cortenraad (Chief Value Officer – CVO) and Poléanne Vluggen (Chief People & Culture Officer – CPCO).
Until mid-2025, Vebego had a Strategic Leadership Team (SLT), comprising the four BoD members and the COO for the DACH region (Germany, Austria and Switzerland). The idea was that the SLT would provide a broader framework for making business decisions. Following Markus Breithaupt’s departure as CEO of Vebego Facility Services (DE) and SLT member, we decided to simplify our structure and discontinue the SLT.
Power of the collective
Within Vebego’s strategy and governance model, the BoD plays the role of Strategic Architect. This defines how Vebego Group works with its operating companies.
In practice, Vebego Group sets the strategic direction and defines the companies’ ‘playing field’, including establishing entrepreneurial mandates or guidelines and strengthening the Vebego culture and brand. The companies are responsible for executing the strategy, taking a flexible approach within the mandate issued by the Group.
To fully leverage and align the power of the collective requires ongoing interaction between the Group and the companies. This ensures everyone involved understands their roles and responsibilities. Our Governance Guide, which we updated in 2025, forms the basis for sound, transparent corporate governance, helping us realise our ambitions through professional and effective collaboration between the companies and Vebego Group.
Third-generation Goedmakers actively involved
Three members of the third generation are now active in Vebego, with two of them in leadership roles. Kim Goedmakers joined the management team of Vebego Cleaning & Services in Belgium in a new role. Kim will initially serve as Director of Projects before transitioning in 2026 to the position of Director of Finance & IT from the beginning of 2027. This appointment marks an important step for Kim as a representative of the third generation of the Goedmakers family and for the company as a whole. Her sister, Joyce Goedmakers, joined Vebego Cleaning Services in the Netherlands as an operational team lead in January 2026. Together with Ton Goedmakers as CEO, they actively represent the third generation of the owner family within Vebego.
Management in Vebego Group
The BoD is responsible for the management of Vebego. In 2025, it paid particular attention to the onboarding of new managing directors of Vebego Facility Services (DE), Vebego AG (CH) and Vebego Cleaning Services (NL). They are focusing on further strengthening their organisations and the needs of their customers and employees. At Group level, the organisation has been streamlined while also being strengthened as necessary.
Vebego has undergone a massive transition in recent years – from eighty companies to eight core companies operating under a single brand. This has involved harmonising processes and working methods, bringing people together and taking steps to create a shared culture. This led to reorganisations at Vebego Service & Expertise, Vebego Cleaning Services and Vebego Facility Solutions. We realise that this was painful for our employees, especially those with whom we had to part ways. However, these steps were necessary to become future-ready.
Because of this, our recent focus has been primarily internal, while externally it has been a turbulent period. That phase ended in 2024, and today, thanks to having stabilised and consolidated our processes, we have a solid foundation on which to continue growing.