Our performance in the year 2025
Sometimes, the most significant change is not what you see but what happens beneath the surface. It’s the difference between repainting the walls and reinforcing the foundations. And this has been the story of Vebego over the last few years: working on the foundations to enable the organisation to move forward. We have brought businesses together, harmonised processes and set a common course. More than 80 companies have been consolidated into eight core companies, under a single brand and with a shared culture. That was a huge undertaking. It required making difficult choices and the ability to adapt. But in 2025, we saw the first results: greater cohesion, clarity, predictability and focus on processes and targets. We are increasingly in control. That stability is essential because an organisation can only look outwards if the foundations are solid.
People at their Best
The Group formulated a new strategy in 2025: People at their Best. This builds on our ‘One Vebego’ strategy that was finalised in 2025 and includes a central characteristic of Vebego: people are at the heart of what we do. The strategy has four drivers that will set the organisation in motion. The first is Healthy Return, ensuring a financially sound basis so we can continue to invest in people, innovation and growth. The second is Embracing Technology, our people-centred vision for the use of technology. We say more about that below, as well as about the next driver, Movement of Kindness. The fourth driver is Building Bridges: creating opportunities for people who struggle to find work elsewhere. Together, these drivers bring our ambition to life: an organisation where people can be at their best, as reflected in the work we do for customers and society. In a world that is changing faster and becoming more divided, we consciously choose connection. That is precisely where the strength of a people-centred company lies.
Kindness is our superpower
As mentioned above, the third driver in our new strategy is Movement of Kindness. At Vebego, kindness is not a campaign or a marketing term. It is embedded in the daily work of thousands of colleagues. You find it in small gestures, in caring for one another and in the way a team collaborates with customers.
In 2025, more than 113,000 acts of kindness were recorded at just one of our core companies; recorded not to keep score, but because behind every act lies a story. Stories of colleagues helping one another, of taking pride in a degree someone earned and celebrating it with the whole family, of raising money together for a colleague in need, or simply greeting someone every day – until, after a year, that person says: ‘It’s lovely that you greet me every day. You’re a wonderful person!’ These are the small moments that together form something bigger. They show what Vebego stands for: work that matters, for people and society.
Technology that empowers people
At the same time, technology is increasingly influencing the sectors in which Vebego operates. This is leading us to invest heavily in digitalisation, robotisation and IT. Embracing Technology is therefore a driver that sets our strategy in motion: not to replace people, but to support them. Think of robot vacuum cleaners that take over repetitive and heavy work; data analyses that help make work schedules smarter; innovations that reduce physical strain and create space for work where human attention makes the difference.
We have also established new partnerships in 2025, including for digital innovation. Together with our technology partner Delaware, we are developing solutions within our joint venture Capacityd that both strengthen our own organisation and advance the sector. The same is true of Assist Analytics. This data-driven HR solution gives healthcare organisations valuable insights into ways they can influence illness-related absence, staff turnover and productivity.
Another important step we have taken is the ISO 27001 certification process we have embarked on. ISO 27001 is an international standard for information security. Certification demonstrates that the holder recognises, manages and continuously reduces information-related risks. That is essential, because we also work for organisations in critical sectors such as hospitals, airports and the Dutch Ministry of Defence. We must be able to demonstrate that the information we hold is secure. In this regard, too, we have laid a solid foundation so that we, as well as our customers and suppliers, can reap the benefits.
Go out, stand out!
With the transformation phase now behind us, Vebego became more visible externally in 2025. We further strengthened the brand in the Netherlands, Belgium, Germany and Switzerland. Customers chose to work with us again, existing partnerships were renewed and new contracts were secured. These covered everything from large industrial sites to international events, such as the NATO Summit in The Hague at the end of June 2025. This growth is important, not only for the company but, above all, because it demonstrates that our approach works: investing in people, quality and collaboration leads to long-term relationships. The Vebego brand is becoming increasingly well-known.
In The Hague, over 100 Vebego colleagues kept the 2025 NATO Summit meticulously clean
A new starting point
We are in full swing. Looking back, 2025 was the year in which we entered a new phase. A year in which multiple changes converged and we demonstrated the resilience required to stay on course. It was also a year in which new directors and board members found their feet, strategy and organisation were aligned, and the effects of earlier decisions became clearly visible. And, last but not least, a year marked by higher turnover and a higher net profit, thanks to the steady improvement in our performance and the sale of Reflex Healthcare People and a majority of the shares in Altrio Group.
And so, we are moving forward with confidence into a new chapter in which our business strategies, in line with the group strategy, are truly taking shape. We are maintaining our course, improving steadily and building on what we have done for over 80 years: creating meaningful work and making a positive impact on people’s daily lives. Or, as we say at Vebego: People at their Best.