Our Beliefs & Behaviours
In 2025, we continued to grow and strengthen a culture of recognition across our leadership community – a culture that makes the implicit essence of our culture explicit. Our Beliefs & Behaviours are essential to this journey. They give meaning to our purpose, strategy and brand. The focus in 2025 was on continuing to implement the Beliefs & Behaviours in line with the roadmap that our core companies had submitted by the end of 2024. This roadmap sets out how our core companies intend to bring the Beliefs & Behaviours to life in their organisations.
For example, Vebego Zorgservice built on our Belief & Behaviours to further develop a cultural programme that centres on the values Familiar, Warm and Smart. Through these values, we offer each other four guarantees: we help each other succeed, we are happy to go the extra mile, we grow every day, and we we act with kindness and consideration.
Through hundreds of workshops and organisation-wide campaigns for 4,000 colleagues, from senior management to frontline employees, our people have gained insight into their added value to healthcare. They have realised that this is something to build on and be proud of. Together, our colleagues at Vebego Zorgservice gave no fewer than 113,000 High Five moments of attention, demonstrating that attention works, connects and motivates.
Vebego Facility Services in Germany translated the Beliefs & Behaviours into an interactive learning environment for management and colleagues in support functions. Consisting of several modules, they could practise online using case studies and receive feedback both online and through team sessions. Through practical examples, colleagues gained insight into how the Beliefs & Behaviours can be applied, and this has really taken root.
Vebego Cleaning & Services in Belgium placed the Beliefs & Behaviours at the heart of their culture and leadership programme for all managers and support staff: Vebego’s Tomorrowland. Together, they reflect on what Vebego stands for, who we want to be and how we want to shape our future. In the meantime, many groups have already graduated, resulting in wonderful showcases each time. On the final day, colleagues share what the programme has given them and how they apply our culture in their daily work and lives, something that is always special to see.
The next step is to extend our Beliefs & Behaviours to all our frontline colleagues in 2026 – the people who make a difference for our customers every day. It is important we ensure that both colleagues and customers feel recognised, positively surprised, inspired and part of the Vebego family. The Beliefs & Behaviours are the foundation of who we are, and they will continue to guide us in our journey to becoming an inspiring example of meaningful business success by 2030.